CX and UX in Government

PMAA hosts Qualtrics' Dr. Sydney Heimbrock for an in-depth discussion of CX and UX in the government space. Sydney is the Head of Government Industry Advisory for Qualtrics, but previously founded and led the Innovation Lab at OPM and served as OPM's Deputy Director for the Center for Leadership Development, including the PMF program.

A longtime friend and supporter of the PMF program, Sydney shares her insights on implementing CX and UX in the government space in a conversation geared for PMFs and alumni. She covers how and why along with successful change management techniques.